“I always start from the assumption that everyone finds everything in our museum really boring, but we know that it isn’t,” he explains. He says the British humour has also landed particularly well with American followers. It’s allowed him to co-opt memes, make animated gifs, and generally position MERL’s Twitter account as an individual, rather than a nebulous cultural entity. While a certain gravitas is expected from someone like The British Museum, Koszary was free to be playful. In some ways, people’s low expectations opened up an opportunity for MERL, leaving them free of the baggage of larger and more well-known museums. The Museum of English Rural Life December 3, 2018 Have you ever seen such bouffant chickens /WGzgLC6YXV “We’re very conscious of ourselves,” he says, “We know when you hear the name you immediately get an idea of wagons, mud and Morris men.” Koszary says it’s a chance to have the kind of conversations museums can’t have at exhibitions, and a more effective way of engaging with the public.īut before he achieved viral fame, Koszary first had to face up to the museum’s perception. It’s as important as having physical galleries.”įor him, social media removes the one-way dialogue that people often experience in museums – going to shows, reading the label, and going back home again. I see it as something museums should be doing as their core work.

“I come from a collections background, but I see social media as the most effective way of reaching the most people with the stories we can tell about history. “Museums are disgustingly slow at adapting,” says Koszary. The Museum of English Rural Life April 9, 2018 However, he’s taken responsibility for MERL’s Twitter account, and hit upon an approach that’s letting the museum share its collection of rural ephemera in a way that connects with followers. Koszary doesn’t have a full-time role in social media management, he’s actually Programme Manager and Digital Lead for Museums Partnership Reading, which works with MERL and Reading Museum. At the time of writing, the ram stands at over 107k likes and 30k retweets, and the museum commands 77k followers. The man behind its runaway success, Adam Koszary, watched as the MERL Twitter account leapt by 7,000 followers in 24 hours, and continued to clock up likes and retweets. All it took was a particularly imposing ram, and five words that stamped the museum in the minds of Twitter users. Twitter’s proposed tools for creator monetization match what Twitch and YouTube have used to woo personalities.Earlier this year, The Museum of English Rural Life achieved the kind of viral success that social media managers salivate over. The “For You” feed acts like TikTok’s main page, offering personalized content recommendations rather than relying on a user to actively follow accounts and emphasizing popular posts over the most recent ones.

Many of Twitter’s recent changes, meanwhile, have come in an attempt to keep up with other attention-seekers. The social network funded by Twitter founder Jack Dorsey offers many of the same core features but plans to separate itself by becoming a decentralized system that can’t be ruled by a single individual leader. Most recently, Bluesky has emerged as the latest Twitter alternative. “I haven’t noticed anything particularly different outside of just the general attitude and feeling that it may come to an end eventually,” he said.Ĭlients regularly ask him if it’s worth it to be on Twitter these days, “which is still a resounding ‘yes’ from me,” Carlin said. “His absence will be felt by many,” Perez said, “so that kind of leaves sports Twitter in a very peculiar place now that the General is gone.”įor all the talk about Twitter’s changes, Bailey Carlin, the founder of digital media agency Bad Brain, said the effects have been minimal for his clients, which include ex-players and media brands. Among the departed is the company’s former top sports executive, TJ Adeshola. Twitter’s workforce is currently around 1,000 people, down from 7,500 employees at the time of Musk’s takeover. ‘Wob’ himself includes links to his YouTube shows on many of his most popular posts these days. More creators are thinking of Twitter as a way to promote their monetizable content on other platforms, such as Substack, rather than their home base online. Still, Perez added, the quality of the content has deteriorated a bit. “Despite all the chaos and mayhem and glitches across the website that Elon has brought to the forefront, NBA Twitter seems to just rise above it all.” “I don’t know if NBA Twitter is ever going to go away,” Perez said. Each entry in the decade-long scrapbook of snark that is the NBA’s corner of Twitter is a reminder of the service’s value to the league-and what would be lost if Musk’s next change somehow severs those ties.

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